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Cengage Learning Business Communication: Process & Product (MindTap Course List) - Essential Course Resource for Effective Communication
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Interested in making your skills future-ready and recession-proof? Guffey/Loewy's best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E, published by Cengage Learning, is designed to help you achieve just that. This leading textbook, combined with MindTap digital resources, guides you in developing the essential communication competencies required for professional success in today's hyper-connected digital age.
This comprehensive resource refines the skills that employers value most, including:
- Superior Writing
- Effective Speaking
- Engaging Presentation Skills
- Critical Thinking
- Teamwork Skills
With two updated employment chapters, this edition offers invaluable tips tailored for a labor market that is increasingly competitive, mobile, and technology-driven. Based on extensive interviews with successful practitioners and in-depth research into the latest trends and practices, this text provides synthesized advice on:
- Building Your Personal Brand
- Using LinkedIn Effectively
- Resume Writing Strategies
The signature 3-x-3 writing process featured in this edition is a powerful tool that enhances your writing capabilities. Meaningful assignments and digital practice tools further equip you with the communication skills necessary to stand out in the business world today. This book serves not just as a textbook but as a practical guide for lifelong learning and professional development.
Investing in your communication skills is crucial for achieving career success, and BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E is your key to honing those skills effectively. Whether you're a student preparing to enter the workforce or a professional looking to improve your communication techniques, this book offers the resources and insights you need to thrive.
Enhance your learning experience with Cengage Learning and ensure your skills remain relevant in an ever-evolving job market. Prepare yourself to navigate the complexities of modern communication and emerge as a confident, competent communicator in any professional setting.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Business Communication: Process & Product'? A: The book focuses on developing essential communication skills for professional success, including writing, speaking, and teamwork skills, tailored for today's digital age.
- Q: Who is the author of this textbook? A: The author of 'Business Communication: Process & Product' is Mary Ellen Guffey, known for her expertise in business communication.
- Q: What edition of the book is available? A: This product is the 10th edition of 'Business Communication: Process & Product'.
- Q: How many pages does this book have? A: The book contains a total of 736 pages.
- Q: What type of binding does this book have? A: This textbook is available in hardcover binding.
- Q: When was this edition published? A: This edition was published on January 14, 2021.
- Q: Is this book suitable for students in a business program? A: Yes, it is specifically designed for students in business programs, focusing on skills necessary for effective communication in the workplace.
- Q: What are some key features of this textbook? A: Key features include updated employment chapters, a signature 3-x-3 writing process, and digital practice tools to enhance learning.
- Q: Does this book provide guidance on using LinkedIn? A: Yes, it offers synthesized advice on building a personal brand and effectively using LinkedIn.
- Q: Is this book ideal for self-study? A: Yes, it provides meaningful assignments and practice tools that make it suitable for self-study.