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Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders,Used
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The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college.Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and moreall with an eye on how this knowledge helps them do their jobs better as communication professionals.
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For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Business Essentials for Strategic Communicators'? A: This book focuses on providing communication professionals and students with essential business knowledge, specifically tailored for those who may not have formal business education.
- Q: Who is the author of this book? A: The author of 'Business Essentials for Strategic Communicators' is M. Ragas.
- Q: What topics does the book cover? A: The book covers essential topics such as financial statements, stock market basics, public companies, and how this knowledge applies to strategic communication.
- Q: How many pages does this book have? A: The book contains 231 pages.
- Q: What is the binding type of the book? A: The book is available in hardcover binding.
- Q: When was this book published? A: This book was published on December 17, 2014.
- Q: Is this book suitable for beginners in business communication? A: Yes, it is designed for communication professionals and students, especially those without a background in business.
- Q: What edition of the book is available? A: The available edition of the book is from 2014.
- Q: What category does this book belong to? A: The book is categorized under Leadership & Motivation.
- Q: What are the key benefits of reading this book? A: Readers will gain a foundational understanding of business concepts, which can enhance their effectiveness as strategic communicators.