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It is a wellknown fact that Indian retail continues to be one of the largest sectors attracting fresh investments from the private sector. The existing retail kings Pantaloon and Shoppers' Stop are unfazed by the development for they feel the huge domestic market with rising consumer spending is hardly evenstretched now and hence is capable of absorbing much more. No wonder many new comers are looking to start with smaller cities and towns and gradually work their way to the big cities. This book analyses the Retail Marketing in India on the basis of Business Plan Analysis. The framework of the study is divided into six units. The first unit consists of the Introduction. The second unit consists of the Review of Literature. The third unit discusses with the report highlights, research design, sources of data collection and limitations of the study. The fourth unit consists of business plan analysis of two companies or about the project. The fifth unit consists of observations and recommendations. The sixth and last unit consists of conclusions.
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