Title
Business Plan Project: A Stepbystep Guide to Writing a Business Plan (Entrepreneurship and Small Business Management (Entrepre,Used
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Business Plan Project' provides detailed instructions on how to write a comprehensive business plan for new ventures. The intended market segments are MBAlevel college students, entrepreneurs, consultants, and college instructors or corporate trainers. 'Business Plan Project' can be used in over 10 collegelevel courses. 'Business Plan Project' is designed to meet important needs of each segment: the business plan serves as a means for college students to learn about the major functions of business and how they are interrelated, entrepreneurs need a business plan to provide direction in the organization and launch of a new business and secure initial capital from funding sources, consultants need a userfriendly business plan format to assist clients that have limited or no business experience, and instructors and trainers need a turnkey text with supplements that require no lecture and little preptime to teach student how to write a business plan. 'Business Plan Project' is a realworld, handson, stepbystep guide where students or entrepreneurs develop business plans for new ventures. The experience begins with brainstorming and deciding on a new business that meets the unique needs in the marketplace. It ends with writing a comprehensive business plan and conducting a PowerPoint presentation of the plan. Further realism is achieved through the use of a continuing case; AVID SPORT, INC., a startup company that plans to launch a high performance running shoe called, Propell. All concepts in the text are explained using AVID as an example. The instructor's manual of this title includes outcomes for the learning experience, assessment methods, lesson plans, teaching ideas, test bank, financial statement worksheets, and forms to grade the written plan and oral presentation of the plan. Since all information that students need to develop professional business plans is in the text, lectures, handouts, and other learning aids are optional. The instructor's role can be that of a consultant to students.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.