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Business Policy and Strategy: The Art of Competition,New
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In today's rapidfire, global economy, insightful business policy and ontarget strategy are essential for a corporation's survival. Business globalization, deregulation, mergers, acquisitions, strategic alliances, and international joint venturesalong with the new emphasis placed on shareholderscontribute to feelings of uncertainty throughout the marketplace. Add to that the constantly changing ecommerce environment and staying current with plans and procedures becomes even more crucial.By analyzing corporate functions such as marketing, production, operations, and finance, Business Policy and Strategy: The Art of Competition, Seventh Edition teaches students how to successfully formulate, implement, and evaluate corporate strategy. The textbook reviews basic and alternative strategy policies and provides students with an understanding of strategic managementhow to deal with environmental change and formulate strategic alternatives.Expertly blending theory with practicality, the authors provide the tools necessary to navigate through the current highly competitive business environment.Features
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