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This bestselling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its studentfriendly design contains numerous examples illustrating realworld research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
Q: What is the primary focus of 'Business Research Methods'?A: The book focuses on providing comprehensive coverage of business research, including management, marketing, finance, and accounting.
Q: Who is the author of this book?A: The author of 'Business Research Methods' is William G. Zikmund.
Q: What edition is this book?A: This is the ninth edition of 'Business Research Methods'.
Q: What type of binding does this book have?A: The book is bound in hardcover.
Q: How many pages does 'Business Research Methods' have?A: The book contains 696 pages.
Q: Is this book suitable for MBA students?A: Yes, it is ideal for undergraduate and first-year MBA courses in marketing, management, or quantitative studies.
Q: When was this book published?A: The book was published on March 12, 2012.
Q: What condition is the book in?A: The book is in new condition.
Q: Does this book include any supplementary materials?A: Yes, it comes with a Qualtrics printed access card.
Q: What are the key features of this book?A: The key features include a student-friendly design and numerous real-world examples in various business areas.
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