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Business to Brand: Moving from Transaction to Transformation
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Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand not just a business.In this practical guide, business coach, awardwinning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand.From product development to positioning, visual identity to values, team building to tone of voice, youll have a clear understanding of where youre going and exactly how youll get there. Complete with stepbystep tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
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