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Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand not just a business.In this practical guide, business coach, awardwinning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand.From product development to positioning, visual identity to values, team building to tone of voice, youll have a clear understanding of where youre going and exactly how youll get there. Complete with stepbystep tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
There are some great ideas in here about transforming business relationships, but I found some sections a bit hard to get through. The concepts are solid, just wish it was a little more straightforward. Still worth a look!
S
Sophie Chen
Transitioning made simpler!
This book really helped our team shift from just selling to building lasting relationships with our clients. The strategies outlined are practical and easy to implement. Definitely a game-changer for our branding!
D
David O'Connor
Great for branding strategies!
I appreciated how this book breaks down the transition from transactions to true transformations in branding. The examples are relatable, and it sparked some creativity in our marketing meetings. Would definitely suggest to colleagues!
J
Jessica Liu
Not what I expected
I was hoping for more actionable tips, but a lot of this just felt like theory. It took a while to get to the practical advice. Might work for others, but I didn't find it that helpful for my business needs.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
