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If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
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This volume is an adaptation of a French text which is now into its second edition and offers a European perspective on managing businesstobusiness markets, as an alternative to the traditional American view. The text is based on theoretical foundations and the approaches presented have been tried in a variety of business settings. Aimed at final year marketing students, specializing in businesstobusiness or industrial marketing, MBA students and marketing practitioners, the text has a strong practical focus.
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