Buyer and Consumer Behaviour: Prestige, Status, Choice,Used

Buyer and Consumer Behaviour: Prestige, Status, Choice,Used

In Stock
SKU: DADAX3838368037
Brand: LAP Lambert Academic Publishing
Condition: New
Regular price$124.05
Quantity
Add to wishlist
Add to compare
Sold by Ergodebooks, an authorized reseller.

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Faustino Taderera, the celebrity, the most published, polished and decorated Marketing and International Business strategist, academic, icon and guru in Africa, is nicknamed, ?The Tom Peters of Zimbabwe, Africa and the Middle East.? His students call him, ?The Rumbler and the Caterpillar,? mainly for his passion, depth and incisive research in these areas. This book, BUYER & CONSUMER BEHAVIOUR, is a necessary companion for university professors, marketing practitioners, students and consultants and navigates all the intricacies of marketing psychology and consumption. It blends elements from psychology, sociology, social anthropology and economics and deals with characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, companies, government and society in general. This is Professor Taderera?s 16th book.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed