Title
Buyer Behaviour in Fluid Milk Markets: An Insight on Purchase Decision,Used
Delivery time: 8-12 business days (International)
India has emerged as the largest producer of milk in the world with the most successful developmental programmes based on the principles of cooperation. The milk market in India is predominantly in the unorganised sector and is fragmented which handle comparatively small quantity of raw milk. They are the biggest challenge to the organised dairy industry comprises of government, cooperative and the private dairies who market branded pasteurised milk. Marketing of branded pasteurised milk is different when compared to other consumer goods due to product characteristics, variants, usage patterns, consumer perceptions and behaviour, distribution practices and retailers profile. To reap the benefits gone into the efforts of dairy development, it has to shift its focus on marketing efforts for which understanding of consumer behaviour forms the basis. Of all the market segments, the urban household segment provides a stable market with respect to demand for fluid milk. This book will be useful to dairy cooperative societies, private sector dairy firms, marketers of fluid milk, government, policymakers and scholars to work towards strengthening and developing fluid milk market.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.