Title
Buyer/Consumer Information Processing-used
Delivery time: 8-12 business days (International)
This Volume, The First To Deal With The Study Of Consumers' And Buyers' Mental Processing Of Information Prior To Choice, Brings Together Thirtyone Marketing Specialists From Industry And Various Universities. Their Diverse And Valuable Contributions In The General Areas Of Information Search, Initial Processing, And Central Processing Do Much To Advance A Relatively New Field Of Marketing Study. New Directions For Needed Research Are Also Indicated.Originally Published 1974.A Unc Press Enduring Edition Unc Press Enduring Editions Use The Latest In Digital Technology To Make Available Again Books From Our Distinguished Backlist That Were Previously Out Of Print. These Editions Are Published Unaltered From The Original, And Are Presented In Affordable Paperback Formats, Bringing Readers Both Historical And Cultural Value.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Buyer/Consumer Information Processing'? A: The book focuses on the study of how consumers and buyers mentally process information before making a choice. It combines insights from thirty-one marketing specialists regarding information search and processing.
- Q: Who is the author of this book? A: 'Buyer/Consumer Information Processing' is authored by G. David Hughes.
- Q: When was this book originally published? A: The book was originally published in 1974.
- Q: What edition is this book? A: This is the First Edition of 'Buyer/Consumer Information Processing'.
- Q: What is the physical condition of the book? A: The book is brand new, categorized as 'New' condition.
- Q: How many pages does 'Buyer/Consumer Information Processing' have? A: The book contains a total of 440 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: What is the publication date of the latest edition? A: The latest edition of 'Buyer/Consumer Information Processing' was published on January 1, 2011.
- Q: Is there any specific audience this book targets? A: The book targets marketing professionals, scholars, and anyone interested in understanding consumer behavior and information processing.
- Q: What value does this book provide to readers? A: It provides valuable insights into consumer behavior and marketing strategies, making it a significant resource for both academics and practitioners in marketing.