Title
Buyer Personas: How To Gain Insight Into Your Customer'S Expectations, Align Your Marketing Strategies, And Win More Business
Delivery time: 8-12 business days (International)
Named One Of Fortune Magazines 5 Best Business Books In 2015See Your Offering Through The Buyer'S Eyes For More Effective Marketingbuyer Personas Is The Marketer'S Actionable Guide To Learning What Your Buyer Wants And How They Make Decisions. Written By The World'S Leading Authority On Buyer Personas, This Book Provides Comprehensive Coverage Of A Compelling New Way To Conduct Buyer Studies, Plus Practical Advice On Adopting The Buyer Persona Approach To Measurably Improve Marketing Outcomes. Readers Will Learn How To Segment Their Customer Base, Investigate Each Customer Type, And Apply A Radically More Relevant Process Of Message Selection, Content Creation, And Distribution Through The Channels That Earn The Buyers' Trust. Rather Than Relying On Generic Data Or Guesswork To Determine What The Buyer Wants, The Buyer Persona Approach Allows Companies To Ask The Buyer Directly And Obtain More Precise And Actionable Guidance.Buyer Personas Are Composite Pictures Of The People Who Buy Solutions, Services Or Products, Crafted Through A Unique Type Of Interview With The People The Marketer Wants To Influence. This Book Provides Stepbystep Guidance Toward Implementing The Buyer Persona Approach, With The Advice Of An Internationallyrespected Expert. Learn Who Buys What, And Why Understand Your Buyer'S Goals And How You Can Address Them Tailor Your Marketing Activities To Your Buyer'S Expectations See The Purchase Through The Customer'S Eyesa Recent Services Industry Survey Reports That 52 Percent Of Their Marketers Have Buyer Personas, And Another 28 Percent Expect To Add Them Within The Next Two Years But Only 14.6 Percent Know How To Use Them. To Avoid Letting Such A Valuable Tool Go To Waste, Access The Expert Perspective In Buyer Personas, And Craft A More Relevant Marketing Strategy.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.