Buying In: What We Buy And Who We Are,New

Buying In: What We Buy And Who We Are,New

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SKU: DADAX0812974093
Brand: Random House Trade Paperbacks
$17.54
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Brands Are Dead. Advertising No Longer Works. Consumers Are In Control. Or So We'Re Told. In Buying In, Rob Walker Argues That This Accepted Wisdom Misses A Much More Important Cultural Shift, Including A Practice He Calls Murketing, In Which People Create Brands Of Their Own And Participate, In Unprecedented Ways, In Marketing Campaigns For Their Favorites. Yes, Rather Than Becoming Immune To Them, We Are Rapidly Embracing Brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, Ipod, And Livestrong, Among Others, Walker Demonstrates The Ways In Which Buyers Adopt Products Not Just As Consumer Choices But As Conscious Expressions Of Their Identities. Part Marketing Primer, Part Work Of Cultural Anthropology,Buying Inreveals Why Now, More Than Ever, We Are What We Buyand Vice Versa.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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