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This book challenges the oncedominant social responsibility model and argues that a new, "individualfirst" paradigm is what will allow journalism to survive in today's crowded media marketplace.By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the New York Times and the Washington Post are experiencing financial trouble. But print advertising revenue still trumps online advertising revenue tenfold. Is there hope yet for traditional journalism?This book reviews the complicated challenge facing journalism, tracing its 19thcentury communityoriented origins and documenting the vast expansion of the news business via blogs and other Internetenabled outlets, usergenerated content, and newslike alternatives. The author argues that a radical shift in mindsetstriving to meet each individual's demands for what he wants to knowwill be necessary to save journalism.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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