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Bindng
Capital Campaigns: Strategies That Work
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This essential guide for capital campaigns of all sizes and configurationsfrom small startups to colleges and universitiesis ideal for novices and experienced professionals alike. Since the publication of the last edition, the field of fundraising has undergone a major sea change thanks to widespread use of the internet as a tool for raising capital. This thoroughly revised fourth edition has been updated in every chapter to reflect the current ways of communicating and raising money in this digital era. It offers a new chapter on social media and crowdsourced fundraising in capital campaigns as well as a new chapter on getting your board of directors campaignready.Key Features:? Provides clear, stepbystep instructions for launching and managing a capital campaign? Loaded with examples of reallife capital campaigns to help the reader understand the real world application of strategies? Offers many charts, checklists, timetables, budgets, and worksheets provide formats and samples that the reader can use or adapt for her campaign
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