Capturing, Analyzing, and Managing WordofMouth in the Digital Marketplace,New

Capturing, Analyzing, and Managing WordofMouth in the Digital Marketplace,New

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SKU: DADAX1466694491
Brand: Business Science Reference
$343.23
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With the growth of information technologyand the Internet in particularmany new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content.Capturing, Analyzing, and Managing WordofMouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of ecommunication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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