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Cases in Contemporary Strategy Analysis,Used
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Product Description Used in conjuction with the bestselling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, indepth international cases, with a focus on todays technological advances. Can be used alongside the bestselling textbook Contemporary Strategy Analysis, 4th edition or as a standalone text due to its broad view. Cases include Madonna, The U.S airline industry, WalMart, Online broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others. From the Back Cover Used in conjunction with the bestselling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining cuirrent business theory in the context of real business situations. It successfully considers how today's rapid technological changes and increasingly international markets compound the dififculties of decisionmaking. The 16 new cases provide an invaluable resource for upcoming strategic managers as they learn to successfully formulate and implement strategic decisions in today's changing world. About the Author Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of Contemporary Strategy Analysis (Fifth Edition, Blackwell Publishing, 2004). Kent E. Neupert teaches strategy and international business at Boise State University, Idaho. He holds a doctorate from the University of Western Ontario and was formerly at the University of Houston and the Chinese University of Hong Kong.
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