Cases in Health Care Marketing,New

Cases in Health Care Marketing,New

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SKU: DADAX0763764485
Brand: Jones & Bartlett Learning
Condition: New
$48.57
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Cases in Health Care Marketing features 40 case studies that explore realworld scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a standalone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructors materials.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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