Title
Cases in Public Relations Management,New
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real events, and is designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager.Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. Most cases end with an open scenario, allowing students to discover different opinions and participate in creative discussions. The case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices, and prepares them for their future careers as PR practitioners. A companion website (www.routledge.com/textbooks/9780415878937) provides additional resources for instructors to use with their students.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does 'Cases in Public Relations Management' have? A: This book has four hundred pages. It's an extensive resource designed for advanced students in public relations.
- Q: What is the size of the book? A: The book measures six point fourteen inches in length, zero point ninety one inches in width, and nine point twenty one inches in height.
- Q: What type of binding does this book have? A: It is bound in paperback. This makes it lightweight and easy to carry for students.
- Q: Who is the author of this book? A: The author is Patricia Swann. She provides insights based on real events in the field of public relations.
- Q: What category does this book belong to? A: The book falls under the category of Public Relations. It focuses on practical applications and case studies.
- Q: How can I use this book effectively? A: You can use this book for analytical discussions and strategic thinking in public relations. It's designed for advanced students.
- Q: Is this book suitable for beginners in public relations? A: No, this book is developed for advanced students. It requires prior knowledge of public relations concepts.
- Q: What kind of cases are included in the book? A: The book includes recent cases in public relations with varying outcomes. These cases encourage debate and exploration.
- Q: Are there additional resources available for this book? A: Yes, there is a companion website available at www.routledge.com/textbooks/9780415878937. It offers additional resources for instructors.
- Q: How should I store this book? A: Store the book in a cool, dry place to prevent any damage. Keeping it upright can help maintain its shape.
- Q: Is this book appropriate for all ages? A: No, it is designed for advanced students, typically in higher education. It may not be suitable for younger readers.
- Q: What are the key themes covered in this book? A: Key themes include ethical issues in public relations, current event controversies, and practical management strategies.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for return or exchange options. Most sellers have a return policy.
- Q: Can I find this book in libraries? A: Yes, many academic libraries might have this book available, especially those focusing on public relations or communication studies.
- Q: What discussions does this book encourage? A: The book encourages discussions on ethical practices, strategic decisions, and the outcomes of public relations cases.
- Q: How often are new editions released for this book? A: The frequency of new editions can vary. It's best to check with the publisher for the most current edition and updates.