Cashvertising: How to Use More Than 100 Secrets of AdAgency Psychology to Make BIG MONEY Selling Anything to Anyone

FACT: Your brain is being controlledand you don t even know it.Because if you think the ads you re seeing today are just pretty pictures with nice, creative copy, you re mistaken. Truth is, you are being powerfully influenced by dozens of proven scientific principles of advertising psychology... littleknown techniques of consumer persuasion that go completely unnoticed by the buying public. And they re causing youand millions like youto spend enormous amounts of money every day on countless products and services.But what are these principles? How do they work? And how can you use them in your own advertising?Prepare yourself for a unique learning experience as author Drew Eric Whitman takes you on a wild, rollercoaster ride through the streets of New York s famed Madison Avenue and teaches you the specific psychological techniques that today s top copywriters and designers use to influence the masses... and how you can use them to rapidly increase your sales, no matter what you sell.In 207 fastmoving pages, Whitman teaches you dozens of wellguarded secrets that he learned during his 30+ years in the ad business, including:* How to Push Your Prospects Hot Buttons in Every Ad, Sales Letter, or EmailIt s not hard to do once you know the secret.* Why Developing Your USP Can Leave Your Competition in the DustIt s the quickest way to instantly begin outmarketing your competitors. (And they ll never know what hit them.)* Why You Don t Need a Degree in Business to Create Great AdsBut there is one thing you MUST know or your ads will likely fail miserably.* How to Develop a Powerful AdAgency MindsetWhat the pros know about consumer buying behavior and how you can use it to your advantage.* How to Save $600 for Every $1,000 You Spend on AdsThis idea alone is worth infinitely more than the price of this book...and you can start using it immediately.* The Amazing 5Second, NoFail Headline TestChances are your ads, emails, websites and other promotional materials fail this test every time. One small change boosts your response.* What a Good Ad Should Feel LikeHow to connect to readers on a deep, emotional level.* How to Install Persuasive Images in People s BrainsLearn how to direct how people think about your products and services.* Why People Really Buy Your Product or ServiceSorry, but it s not what you think. (But you better know the reason... or else.)* Where to Always Put Your Biggest BenefitMiss this and you re flushing your ad dollars down the toilet.* How to Write DragonSlayer Headlines that Get Read and Get ResponseTons of examples you can steal for your own ads.* Long vs. Short Copy: Which Is Really Best for Response? Don t believe the lies! We ll set the record straight and you ll learn to cashin.* How to Use the Devilishly Effective Pyramid PrincipalLure readers into your ads by understanding human eyeball behavior.* 22 Tested and Proven Headline Prescriptions you can start using RIGHT NOW.* How to Turn Ordinary Words in MoneyMagnet Copy that motivates, influences, persuades. (Yes, you can really do it.)* Put Your Copy Here and Boost Readership by 10200%Why doesn t everyone do this?* 10 SureFire Ways to Start Writing Your AdsSo easy, it s almost automatic.* How to Cause People to Mentally Demonstrate Your Products... Before They Buy.* How Emotional Words Melt Sales Resistance a RedHot Knife Through Butter.* Sneaky AdDesign Psychology Tricks that Work Like MagicStart using them tonight.* Typestyles that Actually REDUCE ReadershipAre you using them?* This Evil Design Sin Depresses Your Readership Up to 50%Do you do it?* Widely Used Typeface LOWERS Comprehension Up to 67%Are you using it?* The EyeGrabbing Advertising Guillotine The one image humans can t resist.* And Much More