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Catalog Design: Art of Creating Desire (Graphic Design),Used
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This gorgeous volume examines the lucrative, competitive, and challenging world of catalog design. Profiling some of todays most beautiful (and controversial) catalogs including Neiman Marcus, Habitat, Martha by Mail, Banana Republic, Abercrombie & Fitch, and more Catalog Design examines how the best catalogs forge emotional connections that make us not just comfortable but eager to buy. Filled with fullcolor photos and intriguing historical and descriptive text, it demonstrates the how, why, and whatif of great catalog design.Dianna Edwards specializes in creative writing for and about graphic design and advertising. She is a contributor to Step Inside Graphics and Oz Magazine. Edwards teaches creative writing and ethics at the Portfolio Center, in Atlanta, Georgia.Robert Valentine has provided strategic brand positioning for clients ranging from the Metropolitan Museum of Modern Art, in New York City, to the White House to Target. His work is part of the permanent collections at the Cooper Hewitt Museum, the Victoria & Albert Museum, and the Smithsonian Institution. The Valentine Group is headquartered in New York City.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.