Category Management: Positioning Your Organization to Win,New
Category Management: Positioning Your Organization to Win,New

Category Management: Positioning Your Organization to Win,New

In Stock
SKU: DADAX0844234893
Brand: McGraw-Hill Education
$44.29 $63.27
Save $18.98
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Published with the world's leading marketing authority, Nielson Marketing Research, this landmark book explains an important new marketing conceptcategory management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations that are the result of solid research. 'This book is a confirmation of our experience with category management. As the book suggests, and based on our own experience, we are more consumer focused. Being more consumer focused means we are better able to follow market developments and share more useful information with our suppiers to mutual benefit.' J.G. Bruijniks Albert Heijn b.v. 'Category management is an essential component of doing business in the 90s. Nielson's Category Management Book gave our members a blueprint to better understand these issues.' Richard Cooper United Dairy Industry Association 'Category management is not another new buzz word, nor is it something that is just nice to do for business. Rather, it is a strategic imperative if you plan to remain in business. This book is the first step in beginning the process.' Fred J. Lewis The Quaker Oats Company

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed