CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press),New

CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press),New

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SKU: DADAX1133629687
Brand: Cengage Learning
Sale price$18.91 Regular price$27.01
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Created through a 'studenttested, facultyapproved' review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a valuebased price. Awardwinning authors Babin and Harris cover essential consumer behavior topics through a unique conceptdriven presentation enhanced by online resources that appeal to today's students and encourage participation. New endofpart cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapterbychapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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