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CEO Capital: A Guide to Building CEO Reputation and Company Success,Used
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The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.In CEO Capital, Dr. GainesRoss describes in practical terms the strategies to followand the obstacles to avoidso that CEOs can enhance the reputation of their company during the five stages of their tenure.CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.About the author: Dr. Leslie GainesRoss is chief knowledge and research officer at BursonMarsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.
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