Title
Chancen und Grenzen der Sigma Milieu Forschung fr eine zielfhrende Marktsegmentierung am Beispiel der Automobilbranche (German,Used
Delivery time: 8-12 business days (International)
Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Private Fachhochschule Gttingen (Marketing), Veranstaltung: Internationales Marketing, Sprache: Deutsch, Abstract: Die Globalisierung brachte in den letzten Jahren immer reifere' bis hin zu gesttigten Mrkten' hervor. Dies betrifft auch die Automobilbranche, in der Hersteller in den letzten Jahren einem enormen Wettbewerbsdruck ausgeliefert sind. So formuliert Martin Winterkorn, Vorstandsvorsitzender einer der weltgrten Automobilhersteller in der Jahrespressekonferenz 2006 pointiert: Die internationale Wettbewerbssituation in der Automobilbranche ist hart, und es gilt das Prinzip: Verdrngen, um nicht verdrngt zu werden!"1 Um diesem Wettbewerbsdruck Stand zu halten, scheint ein Vordringen im Sinne der Produktproliferation2 in neue Marktsegmente eine zielfhrende Marketing Strategie zu sein.3 So lsst sich in der Automobilbranche der Trend zum FullLine Anbieter"4 erkennen, mit dem Bestreben, jegliche Konsumentenbedrfnisse mit spezifischen Fahrzeugprojekten zu bedienen. Die Wnsche und Bedrfnisse der aktuellen und potenziellen Konsumenten bilden dafr offensichtlich eine wesentliche Grundlage der unternehmerischen Entscheidungen. Je kundenorientierter dabei ein Anbieter auftritt, desto grer sei der daraus resultierende Wettbewerbsvorteil.5 Dieses knpft an die grundlegende Einsicht an, dass es fr ein Unternehmen von hchstem Interesse ist, Customer Insights"6 umfassend zu gewinnen. Dieses Ziel lsst sich jedoch durch hybride Kaufverhaltensmuster7 einerseits sowie dem Drang zur Individualitt andererseits nur durch methodisch anspruchsvollere und aufwendigere Verfahren verwirklichen. Eine wesentliche Herausforderung fr Unternehmen im 21. Jahrhundert besteht darin, Marktsegmente zu entdecken, die in sich homogen, untereinander jedoch heterogene Bedrfnisstrukturen aufweisen. Nur so kann es gelingen, ein stetiges Bed
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.