Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation-used

Change By Design: How Design Thinking Transforms Organizations And Inspires Innovation-used

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The Myth Of Innovation Is That Brilliant Ideas Leap Fully Formed From The Minds Of Geniuses. The Reality Is That Most Innovations Come From A Process Of Rigorous Examination Through Which Great Ideas Are Identified And Developed Before Being Realized As New Offerings And Capabilities.This Book Introduces The Idea Of Design Thinking The Collaborative Process By Which The Designer'S Sensibilities And Methods Are Employed To Match People'S Needs Not Only With What Is Technically Feasible And A Viable Business Strategy. In Short Design Thinking Converts Need Into Demand. It'S A Humancentered Approach To Problem Solving That Helps People And Organizations Become More Innovative And More Creative.Design Thinking Is Not Just Applicable To Socalled Creative Industries Or People Who Work In The Design Field. It'S A Methodology That Has Been Used By Organizations Such As Kaiser Permanente To Increase The Quality Of Patient Care By Reexamining The Ways That Their Nurses Manage Shift Change Or Kraft To Rethink Supply Chain Management. This Is Not A Book By Designers For Designers; This Is A Book For Creative Leaders Seeking To Infuse Design Thinking Into Every Level Of An Organization Product Or Service To Drive New Alternatives For Business And Society.

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We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main theme of 'Change by Design'? A: The main theme of 'Change by Design' is the concept of design thinking, a collaborative process that helps match people's needs with technical feasibility and viable business strategies, ultimately transforming organizations and inspiring innovation.
  • Q: Who is the author of the book? A: The author of 'Change by Design' is Tim Brown, who is recognized for his expertise in design thinking and innovation.
  • Q: What is design thinking? A: Design thinking is a human-centered approach to problem solving that emphasizes understanding user needs and iteratively developing solutions that are both innovative and practical.
  • Q: How many pages does the book have? A: The book has a total of 272 pages.
  • Q: What type of binding does 'Change by Design' have? A: The book is available in hardcover binding, which is known for its durability and professional appearance.
  • Q: When was 'Change by Design' published? A: The book was published on September 29, 2009.
  • Q: What category does the book fall under? A: 'Change by Design' falls under the category of Decision-Making & Problem Solving.
  • Q: Is this book suitable for non-designers? A: Yes, the book is designed for creative leaders from various fields, not just those in design, and provides insights applicable to all levels of an organization.
  • Q: What are some practical applications of design thinking mentioned in the book? A: The book discusses practical applications of design thinking in organizations like Kaiser Permanente for improving patient care and Kraft for rethinking supply chain management.
  • Q: Can 'Change by Design' help improve organizational innovation? A: 'Change by Design' offers methodologies and insights that can help organizations enhance their innovation capabilities by adopting design thinking principles.