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Chasing Cool: Standing Out in Today's Cluttered Marketplace,Used
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Product Description The former creative director and coCEO of Barneys joins forces with a celebrated twentyeightyearold marketing maverick to teach readers how to break through the clutter and achieve a relevant point of difference in this entertaining and imminently readable book. Cool isn't just a state of mind, a celebrity fad, or an American obsessionit's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, Chasing Cool digs beneath the surface and reveals how emphasizing longlasting relevance trumps a fleeting preoccupation with what's hot and what's not. Although other books have zeroed in on a single aspect of the cool factor, Chasing Cool expands the playing field by including interviews with business icons, indepth research, and personal anecdotes. This stunning reference includes interviews with more than seventy of today's most respected luminaries, from Tom Ford and Russell Simmons to Richard Meier and Bonnie Fuller. In a multidimensional, entertaining, and imminently readable book that redefines how to appeal to today's savvy consumer, Pressman and Kerner explore the lessons to be learned by America's shortsighted search for the everpopular concept of cool. Review "Johnny Heller does a professionally 'cool' job." AudioFile About the Author Noah Kerner is the president of Noise, a marketing firm featured on 60 Minutes.Gene Pressman is the founder of Gene Pressman LLC, a creative consulting firm serving corporations and personalities with brand development.Johnny Heller, a Golden Voice Lifetime Achievement Award Winner, has recorded over 800 audiobooks spanning every genre. He is a fourtime Audie Award winner, an AudioFile Best Voice, and the winner of over thirty Earphones Awards. AudioFile magazine named him one of the top fifty voices of the twentieth century.
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