Title
Chasing The Monster Idea: The Marketer'S Almanac,New
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
The Latest From The Author Of The Bestselling Caffeine For The Creative Mindhow Do You Develop Solutions That Rock? Ones That Surpass Their Initial Purpose And Grab An Industry By Its Throat, Turn Interested Parties Into Concept Evangelists, And Influence Behaviors And Alter Perceptions? Read Chasing The Idea Monster And Find Out.This Fun And Insightful Book Sorts Out The Hallmarks Of A Monstrous Idea By Providing The Author'S 'Idea Measurement' Tools In The Form Of Seven Primary Questions To Gauge The Potential Of Any Idea. These Seven Questions Are Supported By Realworld Examples Of Ideas That Succeeded In Winning Over Their Audience, As Well As Those That Ignored The Measurement And Failed Miserably. Features Warnings And Anecdotes From Some Of The World'S Most Prominent Creatives, Marketing Teams, And Business Professionals A Proven Method For Determining If An Idea Will Be A 'Big Idea,' Or Else Will Die A Painful Death Author Is A Respected Industry Expert Whose Caffeine For The Creative Mind Successfully Reached An Audience Both In The Creative Community And Beyondwant To Get A Better Sense Of What Makes A Successful Idea, And How Yours Measures Up? Start Chasing The Idea Monster And Scoring Big Creative Wins Today!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of this book? A: This book contains two hundred twenty-four pages. It offers a comprehensive guide on developing impactful marketing ideas.
- Q: What are the dimensions of the book? A: The book measures five point eight seven inches in length, zero point eight inches in width, and eight point eight inches in height.
- Q: What type of binding does this book have? A: This book is bound in hardcover. The durable binding ensures longevity and protects the pages.
- Q: How do I apply the concepts from this book? A: To apply the concepts, read through the seven primary questions provided. Use them to evaluate your own ideas and enhance their potential.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It breaks down complex marketing ideas into understandable concepts with practical examples.
- Q: What audience is this book intended for? A: This book is intended for marketers, creatives, and business professionals. It offers insights valuable to anyone looking to enhance their idea development skills.
- Q: How should I store this book? A: Store this book in a dry, cool place to maintain its condition. Avoid direct sunlight to prevent fading of the cover and pages.
- Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book gently. Use a soft, dry cloth to wipe the cover and remove any dust or smudges.
- Q: Is this book safe for children? A: Yes, this book is generally safe for children. However, it is recommended for older children interested in marketing concepts.
- Q: What if I receive a damaged book? A: If you receive a damaged book, contact customer service for assistance. Most retailers will offer a return or exchange policy for damaged items.
- Q: Does this book come with a warranty? A: No, this book does not come with a warranty. However, check the return policy for potential exchanges or refunds.
- Q: How does this book compare to other marketing books? A: This book stands out due to its unique approach of using idea measurement tools. It combines creative insights with practical application, unlike many standard marketing guides.
- Q: What is the main theme of this book? A: The main theme of the book revolves around developing powerful marketing ideas. It emphasizes the importance of evaluating ideas for their potential impact.
- Q: Who is the author of this book? A: The author of this book is Stefan Mumaw. He is recognized as an industry expert in marketing and creativity.
- Q: What are the key takeaways from this book? A: Key takeaways include understanding what constitutes a 'big idea' and learning how to measure the potential of your marketing concepts.