Title
Chasing The Monster Idea: The Marketer's Almanac,Used
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The latest from the author of the bestselling Caffeine for the Creative MindHow do you develop solutions that rock? Ones that surpass their initial purpose and grab an industry by its throat, turn interested parties into concept evangelists, and influence behaviors and alter perceptions? Read Chasing the Idea Monster and find out.This fun and insightful book sorts out the hallmarks of a monstrous idea by providing the author's 'idea measurement' tools in the form of seven primary questions to gauge the potential of any idea. These seven questions are supported by realworld examples of ideas that succeeded in winning over their audience, as well as those that ignored the measurement and failed miserably. Features warnings and anecdotes from some of the world's most prominent creatives, marketing teams, and business professionals A proven method for determining if an idea will be a 'big idea,' or else will die a painful death Author is a respected industry expert whose Caffeine for the Creative Mind successfully reached an audience both in the creative community and beyondWant to get a better sense of what makes a successful idea, and how yours measures up? Start Chasing the Idea Monster and scoring big creative wins today!
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main topic of 'Chasing The Monster Idea'? A: 'Chasing The Monster Idea: The Marketer's Almanac' focuses on developing innovative solutions that can influence industry standards and turn ideas into impactful concepts.
- Q: Who is the author of this book? A: The author of 'Chasing The Monster Idea' is Stefan Mumaw, who is recognized for his expertise in marketing and creativity.
- Q: What are the key features of the book? A: The book presents seven primary questions as 'idea measurement' tools to evaluate the potential of any idea, along with real-world examples of successful and failed ideas.
- Q: What is the publication date of this book? A: 'Chasing The Monster Idea' was published on October 20, 2011.
- Q: How many pages does 'Chasing The Monster Idea' have? A: The book contains 224 pages.
- Q: What is the condition of the book? A: 'Chasing The Monster Idea' is sold as a new book.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: What category does this book fall under? A: 'Chasing The Monster Idea' is categorized under Marketing.
- Q: What insights can I gain from reading this book? A: Readers can gain insights into what constitutes a successful idea and how to measure their own ideas against established criteria.
- Q: Is this book suitable for beginners in marketing? A: Yes, the book is designed to be accessible for both beginners and experienced marketers looking to enhance their creative idea generation.