Title
Chief Culture Officer: How To Create A Living, Breathing Corporation,New
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Trenchantly On Point And Bursting With Insight, Anthropologist Grant Mccracken Shows American Corporations How Keeping A Finger On The Pulse Of Contemporary Cultural Trends Can Change Their Business Practices For The Better And Ahead Of The Curve.Levistrauss, The Jeans And Apparel Maker, Missed Out On The Hiphop Trend. They Didn'T Realize That Those Kids In Baggy Jeans Represented A Whole New And Lucrative Market Opportunity, One They Could Have Seen Coming If They Had But Been Paying Attention To The Shape Of American Culture.Levi Strauss Isn'T Alone. Too Many Corporations Outsource Their Understanding Of Culture To Trend Hunters, Cool Watchers, Marketing Experts, Consulting Firms, And, Sometimes, Teenage Interns. The Cost To Levistrauss Was A Billion Dollars. The Cost To The Rest Of Corporate America Is Immeasurable.The Lesson? The American Corporation Needs A New Professional. It Needs A Chief Culture Officer.Grant Mccracken, An Anthropologist Who Now Trains Some Of The World'S Biggest Companies And Consulting Firms, Argues That The Cco Would Keep A Finger On The Pulse Of Contemporary Cultural Trendsfrom Sneakers To Slow Food To Preppieswhile Developing A Systematic Understanding Of The Deep Waves Of Culture In America And The World. The Cco'S Professionalism Would Allow The Corporation To See Coming Changes, Even When They Only Exist As The Weakest Of Signals.Delightfully Authoritative, Trenchantly On Point, Bursting With Insight And Character, Chief Culture Officer Is Sure To Expand Your Horizonsand Your Business.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.