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Chocolate Wars: From Cadbury to Kraft 200 Years of Sweet Success and Bitter Rivalry,Used
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The delicious true story of the early chocolate pioneers by the awardwinning writer, and direct descendant of the famous chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and awardwinning documentary maker Deborah Cadbury takes a journey into her own family history to uncover the rivalries that have driven 250 years of chocolate empirebuilding.In the early nineteenth century Richard Tapper Cadbury sent his son, John, to London to study a new and exotic cocoa. Within a generation, John's sons, Richard and George, had created a chocolate company to rival the great English firms of Fry and Rowntree, and their European competitors Lindt and Nestl. The major English firms were all Quaker family enterprises, and their business aims were infused with religious idealism.In America, Milton Hershey and Forrest Mars proved that they had the appetite for business on a huge scale, and successfully resisted the English companies' attempts to master the American market. As chocolate companies raced to compete around the globe, Quaker capitalism met a challenge that would eventually defeat it. At the turn of the millennium Cadbury, the sole independent survivor of England's chocolate dynasties, became the world's largest confectionary company. But before long it too faced a threat to its very survival, and the chocolate wars culminated in a multibillion pound showdown pitting independence and Quaker tradition against the cutthroat tactics of a corporate leviathan.Featuring a colourful cast of savvy entrepreneurs, brilliant eccentrics and resourceful visionaries, Chocolate Wars is the story of a uniquely alluring product and of the evolution, for better and worse, of modern business.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.