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Choice Matters: How Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care),Used
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The directtoconsumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution has come for healthcare?While consumers have begun to insist on healthcare that is as convenient and personalized as nearly every other good or service they purchase, most healthcare provider organizations, physicians, and insurance companies remain woefully unprepared to meet this demand.Choice Matters is the healthcare sector's guide to understanding and delivering the brand of consumercentered care that is an imperative for the Zocdoc age. Drawing on the authors' diverse backgrounds in medicine, business, and public policy, this practicallyoriented resource offers an ontheground introduction for clinicians and managers to better understand: The differences between healthcare and other consumerdriven markets What factors are most important for consumers in seeking care providers How consumers make decisions about healthcare The systemwide effects of increased consumer choice in healthcare The important distinction between patients and consumersBy celebrating the possibilities inherent to consumercentered healthcare, Choice Matters offers a refreshing, empirically informed take on how healthcare in the United States can flourish, not wither, in the new economy.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.