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Cities for Sale: Municipalities as Public Relations and Marketing Firms,Used
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Examines how US cities have adopted the tactics of public relations and marketing firms to brand themselves.Todays cities are competing with each other on many levelsfor our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like privatesector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, inhouse publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city selfpromotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation.
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