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CMO to CRO: The Revenue Takeover by the Next Generation Executive,Used
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As your company? chief marketing officer, you?e responsible for your organization? growth and reputationbut you don? have enough control.Your organization works in departmental silos, functional leaders pushing their own solutions and feeling satisfied with functional KPIs. But the kind of exponential growth that creates unstoppable momentum requires your customerfacing departments to fight for the customer instead of their own departmental wins.You?e not the only one who noticesbut you are the only one in the perfect position to do something about it.Discover how to reach your potential and stand out as more than a marketing professional. In CMO to CRO, industry experts Brandi Starr, Mike Geller, and Rolly Keenan show you how to bring revenue to the forefront and make every team? number one objective a seamless customer experience. You?l learn how to create consistency by reorganizing your business, following the customer, prioritizing revenue, and using CX technology to succeed where your competition fails.This book presents a revolutionary approach to not only unite the silos but position you as an innovative leader and finally uncover what CX is really about: revenue growth.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has two hundred sixty-two pages. It provides comprehensive insights into revenue growth and customer experience.
- Q: What is the size of the book? A: The book measures five point five one inches in length, zero point six seven inches in width, and eight point five inches in height. This size makes it portable and easy to handle.
- Q: What type of binding does this book have? A: This book is available in paperback binding. This binding type is popular for its flexibility and ease of use.
- Q: How do I apply the concepts from this book? A: To apply the concepts, read through the chapters and implement the strategies in your organization. Focus on fostering collaboration between departments to prioritize customer experience.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for both beginners and experienced marketing professionals. It offers valuable insights regardless of your prior knowledge.
- Q: What age group is this book appropriate for? A: This book is intended for adults, particularly those in leadership or marketing positions. It is not designed for children.
- Q: How should I store this book? A: Store this book in a cool, dry place to maintain its condition. Avoid exposure to direct sunlight to prevent fading of the cover.
- Q: Is there a warranty for this book? A: No, there is no warranty for books. However, you can check the return policy with the retailer if you have issues.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the retailer immediately to report the issue. Most retailers have a return or exchange policy for damaged items.
- Q: Can I return this book if I don't like it? A: Yes, you can typically return this book if it is in new condition. Check the retailer's return policy for specific details.
- Q: What kind of topics does this book cover? A: This book covers topics related to marketing, customer experience, and revenue growth. It emphasizes the importance of uniting departmental efforts.
- Q: Who are the authors of this book? A: The authors are Brandi Starr, Mike Geller, and Rolly Keenan. They are industry experts with extensive experience in marketing and revenue strategies.
- Q: Is this book focused on a specific industry? A: No, this book is applicable across various industries. Its principles can be adapted to different organizational structures and markets.
- Q: How does this book help improve customer experience? A: This book provides strategies for aligning departments toward a common goal of enhancing customer experience. It offers actionable insights for organizational change.
- Q: Does this book include case studies? A: Yes, the book includes case studies and examples that illustrate the concepts discussed. These real-world applications enhance understanding.