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Coffee and Community: Maya Farmers and FairTrade Markets,Used
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We are told that simply by sipping our morning cup of organic, fairtrade coffee we are encouraging environmentally friendly agricultural methods, community development, fair prices, and shortened commodity chains. But what is the reality for producers, intermediaries, and consumers? This ethnographic analysis of fairtrade coffee analyzes the collective action and combined efforts of fairtrade network participants to construct a new economic reality.Focusing on La Voz Que Clama en el Desiertoa cooperative in San Juan la Laguna, Guatemalaand its relationships with coffee roasters, importers, and certifiers in the United States, Coffee and Community argues that while fair trade does benefit small coffeefarming communities, it is more flawed than advocates and scholars have acknowledged. However, through detailed ethnographic fieldwork with the farmers and by following the product, fair trade can be understood and modified to be more equitable.This book will be of interest to students and academics in anthropology, ethnology, Latin American studies, and labor studies, as well as economists, social scientists, policy makers, fairtrade advocates, and anyone interested in globalization and the realities of fair trade. Winner of the Society for Economic Anthropology Book Award
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