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Coining For Capital: Movies, Marketing, And The Transformation Of Childhood,Used
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This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture.'Ellen Seiter, author of The Internet Playground: Children's Access, Entertainment and MisEducationSince the 1980s, a peculiar paradox has evolved in American film. Hollywoods children have grown up, and the adults are looking and behaving more and more like children. In popular films such as Harry Potter, Toy Story, Pocahantas, Home Alone, and Jumanji, it is the children who are clever, savvy, and selfsufficient while the adults are often portrayed as bumbling and ineffective.Is this transformation of children into 'little adults' an invention of Hollywood or a product of changing cultural definitions more broadly? In Coining for Capital, Jyostna Kapur explores the evolution of the concept of childhood from its portrayal in the eighteenth century as a pure, innocent, and idyllic statethe opposite of adulthoodto its expression today as a mere variation of adulthood, complete with characteristics of sophistication, temptation, and corruption. Kapur argues that this change in definition is not a media effect, but rather a structural feature of a deeply consumerdriven society.Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumerdriven society of which they are both a part and a target.
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