Comeback: The Fall & Rise of the American Automobile Industry,Used

Comeback: The Fall & Rise of the American Automobile Industry,Used

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SKU: DADAX0684804379
Brand: Simon & Schuster
$35.43
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In Comeback, Pulitzer Prizewinners Paul Ingrassia and Joseph B. White take us to the boardrooms, the executive offices, and the shop floors of the auto business to reconstruct, in riveting detail, how America's premier industry stumbled, fell, and picked itself up again. The story begins in 1982, when Honda started building cars in Marysville, Ohio, and the entire U.S. car industry seemed to be on the brink of extinction. It ends just over a decade later, with a remarkable turn of the tables, as Japan's car industry falters and America's Big Three emerge as formidable global competitors.Comeback is a story propelled by largerthanlife characters Lee Iacocca, Henry Ford II, Don Petersen, Roger Smith, among many others and their greed, pride, and sheer refusal to face facts. But it is also a story full of dedicated, unlikely heroes who struggled to make the Big Three change before it was too late.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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