Title
Coming Attractions: Reading American Movie Trailers (Texas Film And Media Studies Series)
Delivery time: 8-12 business days (International)
Movie Trailersthose Previews Of Coming Attractions Before The Start Of A Feature Filmare Routinely Praised And Reviled By Moviegoers And Film Critics Alike: They Give Away Too Much Of The Movie. They'Re Better Than The Films. They Only Show The Spectacular Parts. They Lie. They'Re The Best Part Of Going To The Movies. But Whether You Love Them Or Hate Them, Trailers Always Serve Their Purpose Of Offering Free Samples Of A Film To Influence Moviegoing Decisionmaking. Indeed, With Their Inclusion On Videotapes, Dvds, And On The Internet, Trailers Are More Widely Seen And Influential Now Than At Any Time In Their History.Starting From The Premise That Movie Trailers Can Be Considered A Film Genre, This Pioneering Book Explores The Genre'S Conventions And Offers A Primer For Reading The Rhetoric Of Movie Trailers. Lisa Kernan Identifies Three Principal Rhetorical Strategies That Structure Trailers: Appeals To Audience Interest In Film Genres, Stories, And/Or Stars. She Also Analyzes The Trailers For Twentyseven Popular Hollywood Films From The Classical, Transitional, And Contemporary Eras, Exploring What The Rhetorical Appeals Within These Trailers Reveal About Hollywood'S Changing Conceptions Of The Moviegoing Audience. Kernan Argues That Movie Trailers Constitute A Longstanding Hybrid Of Advertising And Cinema And, As Such, Are Precursors To Today'S Heavily Commercialized Cultural Forms In Which Art And Marketing Become Increasingly Indistinguishable.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main topic of 'Coming Attractions: Reading American Movie Trailers'? A: The book explores the genre of movie trailers, analyzing their conventions and rhetorical strategies, and how they influence moviegoers' decisions.
- Q: Who is the author of this book? A: The author of 'Coming Attractions' is Lisa Kernan.
- Q: How many pages does the book have? A: The book contains 308 pages.
- Q: What is the publication date of this book? A: The book was published on November 1, 2004.
- Q: What format is this book available in? A: This book is available in paperback format.
- Q: Does the book include illustrations? A: Yes, this edition of the book is illustrated.
- Q: What are the key themes discussed in the book? A: Key themes include the rhetorical strategies of movie trailers, their role as a film genre, and their influence on audience perception.
- Q: Is this book suitable for someone interested in film studies? A: Yes, this book is ideal for those interested in film studies, particularly the analysis of trailers and their impact on cinema.
- Q: What can I learn from this book regarding Hollywood's portrayal of audiences? A: The book analyzes how trailers reflect Hollywood's changing conceptions of moviegoing audiences across different eras.
- Q: Are there any specific films analyzed in this book? A: Yes, the book analyzes trailers from twenty-seven popular Hollywood films spanning classical, transitional, and contemporary eras.