Title
Coming Attractions: Reading American Movie Trailers (Texas Film And Media Studies Series)
Delivery time: 8-12 business days (International)
Movie Trailersthose Previews Of Coming Attractions Before The Start Of A Feature Filmare Routinely Praised And Reviled By Moviegoers And Film Critics Alike: They Give Away Too Much Of The Movie. They'Re Better Than The Films. They Only Show The Spectacular Parts. They Lie. They'Re The Best Part Of Going To The Movies. But Whether You Love Them Or Hate Them, Trailers Always Serve Their Purpose Of Offering Free Samples Of A Film To Influence Moviegoing Decisionmaking. Indeed, With Their Inclusion On Videotapes, Dvds, And On The Internet, Trailers Are More Widely Seen And Influential Now Than At Any Time In Their History.Starting From The Premise That Movie Trailers Can Be Considered A Film Genre, This Pioneering Book Explores The Genre'S Conventions And Offers A Primer For Reading The Rhetoric Of Movie Trailers. Lisa Kernan Identifies Three Principal Rhetorical Strategies That Structure Trailers: Appeals To Audience Interest In Film Genres, Stories, And/Or Stars. She Also Analyzes The Trailers For Twentyseven Popular Hollywood Films From The Classical, Transitional, And Contemporary Eras, Exploring What The Rhetorical Appeals Within These Trailers Reveal About Hollywood'S Changing Conceptions Of The Moviegoing Audience. Kernan Argues That Movie Trailers Constitute A Longstanding Hybrid Of Advertising And Cinema And, As Such, Are Precursors To Today'S Heavily Commercialized Cultural Forms In Which Art And Marketing Become Increasingly Indistinguishable.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.