Title
Coming Attractions: Reading American Movie Trailers (Texas Film And Media Studies Series)
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Movie Trailersthose Previews Of Coming Attractions Before The Start Of A Feature Filmare Routinely Praised And Reviled By Moviegoers And Film Critics Alike: They Give Away Too Much Of The Movie. They'Re Better Than The Films. They Only Show The Spectacular Parts. They Lie. They'Re The Best Part Of Going To The Movies. But Whether You Love Them Or Hate Them, Trailers Always Serve Their Purpose Of Offering Free Samples Of A Film To Influence Moviegoing Decisionmaking. Indeed, With Their Inclusion On Videotapes, Dvds, And On The Internet, Trailers Are More Widely Seen And Influential Now Than At Any Time In Their History.Starting From The Premise That Movie Trailers Can Be Considered A Film Genre, This Pioneering Book Explores The Genre'S Conventions And Offers A Primer For Reading The Rhetoric Of Movie Trailers. Lisa Kernan Identifies Three Principal Rhetorical Strategies That Structure Trailers: Appeals To Audience Interest In Film Genres, Stories, And/Or Stars. She Also Analyzes The Trailers For Twentyseven Popular Hollywood Films From The Classical, Transitional, And Contemporary Eras, Exploring What The Rhetorical Appeals Within These Trailers Reveal About Hollywood'S Changing Conceptions Of The Moviegoing Audience. Kernan Argues That Movie Trailers Constitute A Longstanding Hybrid Of Advertising And Cinema And, As Such, Are Precursors To Today'S Heavily Commercialized Cultural Forms In Which Art And Marketing Become Increasingly Indistinguishable.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: This book has three hundred eight pages. It provides an in-depth exploration of movie trailers as a film genre.
- Q: What is the binding type of this book? A: The book is available in paperback binding. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of the book? A: The book measures six point zero two inches in length, one inch in width, and nine point zero two inches in height. These dimensions make it convenient for storage and portability.
- Q: Who is the author of this book? A: The author is Lisa Kernan. She explores the conventions and rhetoric of movie trailers in this insightful publication.
- Q: What category does this book fall under? A: This book falls under the category of Performing Arts. It specifically addresses the art of movie trailers.
- Q: How do I read this book effectively? A: You can read this book at your own pace. It serves as a primer for understanding the genre of movie trailers, making it suitable for casual readers and film enthusiasts alike.
- Q: Is this book suitable for beginners in film studies? A: Yes, this book is suitable for beginners. It provides foundational knowledge on movie trailers and their impact on audiences.
- Q: Can this book be used for academic purposes? A: Yes, this book can be used for academic purposes. It offers critical insights and analyses that can support research in film studies.
- Q: How should I store this book to keep it in good condition? A: Store the book in a cool, dry place away from direct sunlight. This helps preserve its condition and prevents damage over time.
- Q: Are there any specific care instructions for this book? A: No specific care instructions are needed. Simply handle it with clean hands and keep it away from moisture.
- Q: What should I do if the book arrives damaged? A: If the book arrives damaged, contact the seller for a return or replacement. Most sellers have policies in place for such issues.
- Q: Is there a warranty for this book? A: No, there is typically no warranty for books. However, check with the seller for any return or exchange policies.
- Q: What if I have issues with my order? A: If you have issues with your order, reach out to the customer service of the retailer. They can assist with order tracking and resolutions.
- Q: How does this book compare to other film studies literature? A: This book offers a unique focus on movie trailers, distinguishing it from general film studies literature by exploring a specific aspect of cinema.
- Q: Is this book appropriate for a general audience? A: Yes, this book is appropriate for a general audience. It appeals to both film lovers and those interested in media studies.