Title
Coming to You Wherever You Are: MuchMusic, MTV, and Youth Identities (Music / Culture),Used
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A crosscultural look at music televisionMTV Networks is the undisputed international music video gatekeeper, with stations from Australia to India, Russia to Brazil. Canada is one of the few countries to resist its global reach. Although the network has launched "MTV Canada" with an affiliate, that station limits its offerings primarily to talk shows and lifestyle programming. Many Canadians regard the Torontobased MuchMusic as the nation's important domestic source of music videossubstantially different from, and superior to, Americanbased MTV. In her new study of the two music channels and their different cultures, Kip Pegley compares the musical and extramusical content of MuchMusic and MTV, and examines how the stations construct their two distinct identities. Moving beyond analysis of individual videos, Pegley looks at the overall programming of each station, uncovers the wellhidden matrixes of power that dictate both which performers appear and what genres get the most airtime, and delves into how ideas of gender and race serve to "naturalize" distinct and complex nationalist ideologies. In so doing, she discovers why Canadians feel so protective of their music video station, and why they successfully have withstood the MTV invasion.
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