Title
Commanding the Waterways: The Story of Sea Ray,New
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As Sea Ray approaches its 50th anniversary, the commitment to quality and innovation that founder C. N. Ray instilled in the company decades ago remains stronger than ever. Sea Ray s unique philosophy, which centers on design excellence and dealer relationships, has helped the company thrive since the opening of its first plant in Oxford, Michigan, in 1959. Over the years, Sea Ray has faced many challenges, from inflation to oil embargoes to the Great Boating Depression. Through a combination of strong dealer relationships which help ensure customer satisfaction and build brand loyalty and a dedication to quality and innovation, Sea Ray strengthened its business and increased profitability in spite of those tough times. Today, Sea Ray produces more than 40 different boat models with worldwide sales totaling nearly $1 billion a year. Boasting the widest variety of pleasure boats and one of the highest customer satisfaction ratings in the world, Sea Ray is now the largest manufacturer of superiorquality fiberglass boats, with seven U.S.based manufacturing facilities and many dealers across the globe. Sea Ray s desire to create highquality boats and its dedication to exceptional service keep the company at the top of the marine industry. Commanding the Waterways: The Story of Sea Ray provides a compelling account of the immediate affect Sea Ray had on the boating industry as well as its continued growth and success since entering the business 50 years ago.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'Commanding the Waterways: The Story of Sea Ray'? A: The book chronicles the history and impact of Sea Ray on the boating industry, highlighting its commitment to quality and innovation over the past 50 years.
- Q: Who is the author of this book? A: The author of 'Commanding the Waterways: The Story of Sea Ray' is Jeffrey L. Rodengen.
- Q: What type of book is this? A: This is a hardcover book classified under the category of Business & Industry.
- Q: How many pages does the book have? A: The book contains 192 pages.
- Q: When was 'Commanding the Waterways' published? A: The book was published on September 19, 2008.
- Q: Is this book in new condition? A: Yes, the book is listed as 'New'.
- Q: What are the key themes discussed in the book? A: Key themes include Sea Ray's design philosophy, dealer relationships, challenges faced over the years, and its evolution into a leading manufacturer of fiberglass boats.
- Q: Does the book provide insights into Sea Ray's business strategies? A: Yes, it discusses how Sea Ray's strategies, such as strong dealer relationships and a focus on customer satisfaction, have contributed to its success.
- Q: Is this book suitable for someone interested in the boating industry? A: Absolutely, it offers valuable insights and historical context for anyone interested in the boating industry and Sea Ray's role within it.
- Q: Where can I buy 'Commanding the Waterways: The Story of Sea Ray'? A: You can purchase this book from various online retailers, including major bookstores and ecommerce platforms.