Commitment in Kundenbeziehungen: Eine multipartiale Messung und Analyse von Determinanten und Erfolgswirkungen (German Edition),Used

Commitment in Kundenbeziehungen: Eine multipartiale Messung und Analyse von Determinanten und Erfolgswirkungen (German Edition),Used

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SKU: DADAX3834923842
Brand: Gabler Verlag
Condition: New
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Product DescriptionMelchior David Bryant entwickelt Instrumente zur Messung verschiedener CommitmentFormen, untersucht anbieter und wettbewerbsbezogene Einflussfaktoren und deckt deren Wirkungen auf den Beziehungserfolg auf. Darber hinaus formuliert der Autor zielgruppenspezifische Empfehlungen fr das wertorientierte Kundenbeziehungsmanagement.From the Back CoverZur langfristigen Bindung wertvoller Kunden ist die genaue Kenntnis der zugrundeliegenden Form des Commitments eine entscheidende Voraussetzung. Melchior David Bryant entwickelt Instrumente zur Messung solcher CommitmentFormen, untersucht anbieter und wettbewerbsbezogene Einflussfaktoren und deckt deren Wirkungen auf den Beziehungserfolg auf. Darber hinaus formuliert der Autor zielgruppenspezifische Empfehlungen fr das wertorientierte Kundenbeziehungsmanagement.About the AuthorMelchior David Bryant promovierte bei Univ.Prof. Dr. Hans H. Bauer am Lehrstuhl fr ABWL und Marketing II der Universitt Mannheim.

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