Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics),Used

Communicating for Change: Strategies of Social and Political Advocates (Communication, Media, and Politics),Used

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Review An important contribution to our understanding of social movements and a useful toolkit for organizers. Concrete and practical discussions of how facetoface communication, group meetings, telephone, printed media (leaflets, posters, newsletters, and so on), mass media, and the Internet are usedas well as the factors that influence their usage and of the functions they servemake the book invaluable. . . . A sourcebook for movement scholars and activists. Bert Klandermans, Professor of Applied Social Psychology at Free University, Amsterdam, The NetherlandsThe book is aimed to give practical tools to social activists, fund raisers, lobbyists, and other persons who want to have access to the inside of the mass media, in order to disseminate their messages. Communicating for Change is a wellconstructed book, following the same methodological structure in each of its eight chapters. Professional advocates and political advisers will find here some inspiring strategies for campaigns (or maybe ways to protect themselves from these aggressive methods). Scholars in media studies, political science, and students in associations will also find many case studies. Political Studies ReviewMcHale documents how activists use a wide range of communication forms . . . to enact significant social change. The result of this indepth, compelling ethnographic study is no less than a groundbreaking grounded theory of communication for social change that serves as both an exemplar for scholars studying communication activism and as a useful handbook that provides practical suggestions for communication activists. Lawrence R. Frey, University of Colorado, Boulder Product Description This book explores the various ways social activists use media and communication strategies, including mass media, facetoface/interpersonal communication, the telephone, group communication, events, papers or literature, and computermediated or online communication. Focusing on examples of advocacy against the death penalty, for universal health insurance, and for increased environmental awareness, the author looks at which communication methods are most successful in each case and draws theorybased conclusions for effective communication strategies for future activistsespecially at the local level. About the Author John P. McHale is assistant professor in the communication department at Illinois State University in Normal.

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