Communication Planning: An Integrated Approach (SAGE Series in Public Relations),Used

Communication Planning: An Integrated Approach (SAGE Series in Public Relations),Used

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SKU: SONG0761913149
Brand: Sage Publications
Condition: Used
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The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents.Communication Planning focuses on these additional responsibilities and examines the role of integrated planning in modern organizations. Sherry Ferguson's comprehensive study includes the theoretical foundations of communication planning and strategic approaches to planning for issues management.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the page count of this book? A: This book contains two hundred eighty pages. It offers a comprehensive examination of communication planning in modern organizations.
  • Q: What type of binding does this book have? A: This book is available in paperback binding. This makes it lightweight and easy to handle for readers.
  • Q: What are the dimensions of the book? A: The book measures six inches in length, zero point sixty-three inches in width, and nine point zero two inches in height. These dimensions make it portable for on-the-go reading.
  • Q: What is the author’s name? A: The author of the book is Sherry Devereaux Ferguson. She provides insights into the evolving responsibilities of communicators.
  • Q: What is the genre of this book? A: This book falls under the Management genre. It focuses on the integrated approach to communication planning.
  • Q: Is this book suitable for students? A: Yes, this book is suitable for students studying communication or management. It covers both theoretical foundations and practical applications.
  • Q: Can I use this book for professional development? A: Yes, this book is an excellent resource for professionals seeking to enhance their communication skills. It addresses modern challenges faced by communicators.
  • Q: Is this book recommended for beginners in communication? A: Yes, beginners will find valuable insights in this book. It breaks down complex concepts into understandable sections.
  • Q: What is the recommended age for readers of this book? A: The book is aimed at adult readers, particularly those in higher education or professional fields. It addresses advanced topics in communication.
  • Q: How should I store this book? A: Store this book in a cool, dry place to maintain its condition. Avoid exposing it to direct sunlight to prevent fading.
  • Q: Can I clean the book if it gets dirty? A: Yes, you can clean the book's cover with a damp cloth. Avoid using harsh chemicals to preserve the integrity of the material.
  • Q: What should I do if the book arrives damaged? A: If the book arrives damaged, you can contact customer support for a return or exchange. Make sure to keep the packaging for reference.
  • Q: Is there a warranty on this book? A: There is no warranty on books, but you can typically return it if it arrives in poor condition. Check the return policy for details.
  • Q: What if I have questions while reading this book? A: If you have questions, consider joining a book discussion group or online forum. Engaging with others can enhance your understanding.
  • Q: Is there a digital version of this book available? A: Yes, a digital version may be available through various platforms. Check with retailers for eBook options.
  • Q: Does this book include case studies? A: Yes, the book includes case studies that illustrate real-world applications of communication planning. These examples enhance practical understanding.

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