Comparing Key Brand Elements within Female Markets: Milan, Italy versus PortofSpain, Trinidad,Used

Comparing Key Brand Elements within Female Markets: Milan, Italy versus PortofSpain, Trinidad,Used

In Stock
SKU: DADAX365915816X
Brand: LAP Lambert Academic Publishing
Condition: New
$94.94
Quantity
Add to wishlist
Add to compare
Sold by Ergodebooks, an authorized reseller.

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Ten key brand elements and their relative significance to women in the Milan, Italy and PortofSpain, Trinidad markets were explored in this study. This included the Milanese and Trinidadian womens reactions to each brand element and a consideration of how understanding these elements provides a knowledge base that can be used by marketers to introduce brands in both markets with a greater anticipated margin of success. Findings: The Milan and PortofSpain groups selected four of the same key brand elements within their top five lists. This brings into perspective the opportunities that can be unearthed through focused quantitative research into potential markets. This study is an important example of what companies entering new markets should undertake to empirically establish which elements of existing campaigns or brand marketing strategy could remain within the new country and which need to be altered to avoid negative or less than desirable effects. This book also details the similarities that exist in what may be vastly differing markets and how these could be utilised to reduce marketing costs in the global arena.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed