Title
Compelling Selling: The Framework for Persuasion,Used
Delivery time: 8-12 business days (International)
Dont reinvent the wheel! By Ivor Neil Coward on 23 Mar. 2012 "40 years ago Philip Lund, a Harvard Graduate and expert salseman, homed in on the core issues of selling. The result was the outstanding handson book for everyone who wants to persuade: Compelling Selling. In the intervening thirty years, a lot of changes have rapidly taken place. But the knowledge of the workings of human persuasion can be still distilled into a few key areas and steps. This is what Philip has done: kept the invaluable core material but made it relate to us in todays world in his republication of the original masterpiece. This book fires you up with enthusiasm but not hot air. The highly organized and analytical mind of Lund keeps your feet planted firmly on the ground and, importantly, the orders rolling in. Buy it today and youll never regret it. I still have my copy from the 1970s and have mentioned it and waved it at many people over the years. Im not kidding, its the best book Ive ever read on sales (and I have read a few in my time!). Dont reinvent the wheel, just keep it true!" Ivor Coward (Brit living in Venice Italy) A framework for persuasion indeed 7 Sept. 2010 By Bob Published on Amazon.com "This book is clear, lucid, wellorganized and highly informed. Read, reread and highlight it??" By Amazon Customer on December 11, 2012 "This book is a remake of an older one that I have?.. The information is still absolutely amazing." Selling, or the art of persuasion, is not taught in school or university, yet it is an integral part of our daily lives. Whether we are selling ourselves, a product or a service we are knowingly or unknowingly exercising the techniques of persuasion and salesmanship. Successful selling depends on the correct manipulation of these techniques as well as a thorough understanding of the framework within which they operate. With persuasion understood within a basic framework, the persuader always knows the next step to take at any one time in his negotiation, how to take it, how to test when he has achieved it and what he must then do in order to conclude a successful sale. These steps are logical, interrelated and rational. Taken as a whole persuasion becomes a discipline which can be studied and learned like any other. Sales planning then becomes a matter of putting all the pieces in place so you maximise success for effort & dont score own goals; and sales management gives the individuals support & ensures the organisation is in place so the team can play. This new 2007 internet edition of Compelling Selling must be required reading for you. You will enjoy it too. You can open it any place and just start reading
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Related Products
You may also like
Frequently Asked Questions
- Q: What is the main focus of 'Compelling Selling: The Framework for Persuasion'? A: The book focuses on the core principles of persuasion and selling techniques, providing a framework for understanding and applying these skills in various contexts.
- Q: Who is the author of 'Compelling Selling'? A: The author is Philip R. Lund, who is recognized as an expert salesman and has distilled his insights into this comprehensive guide.
- Q: How does this book differ from other sales books? A: This book combines timeless principles of persuasion with contemporary relevance, making it applicable to today's selling environment while retaining its foundational concepts.
- Q: Is 'Compelling Selling' suitable for beginners in sales? A: Yes, the book is well-organized and accessible, making it suitable for both beginners and experienced sales professionals looking to refine their skills.
- Q: What is the publication date of the latest edition? A: The latest edition of 'Compelling Selling' was published on October 31, 2007.
- Q: How many pages does the book have? A: The book contains 241 pages, providing a substantial amount of content on sales and persuasion.
- Q: What format is 'Compelling Selling' available in? A: The book is available in paperback format, which is ideal for those who prefer physical copies for easy reference.
- Q: What are some key themes covered in the book? A: Key themes include the art of persuasion, sales planning, understanding customer needs, and the importance of a structured approach to selling.
- Q: Can I expect practical examples from the book? A: Yes, the book includes practical examples and insights that can be immediately applied to improve sales techniques.
- Q: Is there a specific audience that would benefit from this book? A: This book is beneficial for sales professionals, entrepreneurs, and anyone interested in mastering the art of persuasion in their personal or professional lives.