Title
Compelling Selling: The Framework for Persuasion,Used
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Dont reinvent the wheel! By Ivor Neil Coward on 23 Mar. 2012 "40 years ago Philip Lund, a Harvard Graduate and expert salseman, homed in on the core issues of selling. The result was the outstanding handson book for everyone who wants to persuade: Compelling Selling. In the intervening thirty years, a lot of changes have rapidly taken place. But the knowledge of the workings of human persuasion can be still distilled into a few key areas and steps. This is what Philip has done: kept the invaluable core material but made it relate to us in todays world in his republication of the original masterpiece. This book fires you up with enthusiasm but not hot air. The highly organized and analytical mind of Lund keeps your feet planted firmly on the ground and, importantly, the orders rolling in. Buy it today and youll never regret it. I still have my copy from the 1970s and have mentioned it and waved it at many people over the years. Im not kidding, its the best book Ive ever read on sales (and I have read a few in my time!). Dont reinvent the wheel, just keep it true!" Ivor Coward (Brit living in Venice Italy) A framework for persuasion indeed 7 Sept. 2010 By Bob Published on Amazon.com "This book is clear, lucid, wellorganized and highly informed. Read, reread and highlight it??" By Amazon Customer on December 11, 2012 "This book is a remake of an older one that I have?.. The information is still absolutely amazing." Selling, or the art of persuasion, is not taught in school or university, yet it is an integral part of our daily lives. Whether we are selling ourselves, a product or a service we are knowingly or unknowingly exercising the techniques of persuasion and salesmanship. Successful selling depends on the correct manipulation of these techniques as well as a thorough understanding of the framework within which they operate. With persuasion understood within a basic framework, the persuader always knows the next step to take at any one time in his negotiation, how to take it, how to test when he has achieved it and what he must then do in order to conclude a successful sale. These steps are logical, interrelated and rational. Taken as a whole persuasion becomes a discipline which can be studied and learned like any other. Sales planning then becomes a matter of putting all the pieces in place so you maximise success for effort & dont score own goals; and sales management gives the individuals support & ensures the organisation is in place so the team can play. This new 2007 internet edition of Compelling Selling must be required reading for you. You will enjoy it too. You can open it any place and just start reading
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- Q: What is the page count of 'Compelling Selling'? A: This book contains two hundred forty-one pages. It provides an in-depth look at the art of persuasion.
- Q: What are the dimensions of 'Compelling Selling'? A: The book measures seven point eight five inches in length, six inches in height, and zero point five nine inches in width.
- Q: What type of binding does 'Compelling Selling' have? A: This book is available in paperback binding. It offers a flexible reading experience.
- Q: How do I apply the techniques from 'Compelling Selling'? A: You can apply the techniques by practicing persuasion in daily interactions and using the strategies outlined in the book.
- Q: Is 'Compelling Selling' suitable for beginners? A: Yes, this book is suitable for beginners. It breaks down complex concepts into understandable frameworks.
- Q: What age group is 'Compelling Selling' appropriate for? A: This book is appropriate for adults and older teens interested in sales and persuasion techniques.
- Q: How should I care for my copy of 'Compelling Selling'? A: To keep this book in good condition, store it in a dry place and avoid exposure to direct sunlight.
- Q: Is 'Compelling Selling' safe to read for everyone? A: Yes, the content is safe for a general audience. It focuses on persuasive techniques applicable in various contexts.
- Q: Can I easily highlight text in 'Compelling Selling'? A: Yes, the paperback format allows for easy highlighting and note-taking. Many readers find this beneficial for studying.
- Q: How does 'Compelling Selling' compare to other sales books? A: This book is distinguished by its analytical approach and foundational principles, making it a classic in sales literature.
- Q: Is 'Compelling Selling' focused on any specific sales techniques? A: Yes, it focuses on the key areas and steps of persuasion that are timeless and relevant today.
- Q: What audience would benefit most from 'Compelling Selling'? A: Sales professionals, marketers, and anyone interested in improving their persuasive communication would benefit greatly.
- Q: What if I find 'Compelling Selling' doesn't meet my needs? A: You can reach out to the seller for a return or exchange policy if the book does not meet your expectations.
- Q: Does 'Compelling Selling' include real-world examples? A: Yes, the book includes various real-world examples that illustrate the principles of persuasion effectively.
- Q: What is the main theme of 'Compelling Selling'? A: The main theme revolves around understanding and applying the framework of persuasion in everyday selling situations.
- Q: Is there a warranty or guarantee for 'Compelling Selling'? A: Typically, books do not come with warranties, but check with the seller for their specific return policy.