Title
Competing Against Luck: The Story Of Innovation And Customer Choice
Delivery time: 8-12 business days (International)
The Foremost Authority On Innovation And Growth Presents A Pathbreaking Book Every Company Needs To Transform Innovation From A Game Of Chance To One In Which They Develop Products And Services Customers Not Only Want To Buy, But Are Willing To Pay Premium Prices For.How Do Companies Know How To Grow? How Can They Create Products That They Are Sure Customers Want To Buy? Can Innovation Be More Than A Game Of Hit And Miss? Harvard Business School Professor Clayton Christensen Has The Answer. A Generation Ago, Christensen Revolutionized Business With His Groundbreaking Theory Of Disruptive Innovation. Now, He Goes Further, Offering Powerful New Insights.After Years Of Research, Christensen And His Coauthors Have Come To One Critical Conclusion: Our Long Held Maximthat Understanding The Customer Is The Crux Of Innovationis Wrong. Customers Don'T Buy Products Or Services; They Hire Them To Do A Job. Understanding Customers Does Not Drive Innovation Success, He Argues. Understanding Customer Jobs Does. The Jobs To Be Done Approach Can Be Seen In Some Of The World'S Most Respected Companies And Fastgrowing Startups, Including Amazon, Intuit, Uber, Airbnb, And Chobani Yogurt, To Name Just A Few. But This Book Is Not About Celebrating These Successesit'S About Predicting New Ones.Christensen, Hall, Dillon, And Duncan Contend That By Understanding What Causes Customers To Hire A Product Or Service, Any Business Can Improve Its Innovation Track Record, Creating Products That Customers Not Only Want To Hire, But That They'Ll Pay Premium Prices To Bring Into Their Lives. Jobs Theory Offers New Hope For Growth To Companies Frustrated By Their Hit And Miss Efforts.This Book Carefully Lays Down The Authors' Provocative Framework, Providing A Comprehensive Explanation Of The Theory And Why It Is Predictive, How To Use It In The Real Worldand, Most Importantly, How Not To Squander The Insights It Provides.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.