Title
Competing Against Luck: The Story Of Innovation And Customer Choice
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The Foremost Authority On Innovation And Growth Presents A Pathbreaking Book Every Company Needs To Transform Innovation From A Game Of Chance To One In Which They Develop Products And Services Customers Not Only Want To Buy, But Are Willing To Pay Premium Prices For.How Do Companies Know How To Grow? How Can They Create Products That They Are Sure Customers Want To Buy? Can Innovation Be More Than A Game Of Hit And Miss? Harvard Business School Professor Clayton Christensen Has The Answer. A Generation Ago, Christensen Revolutionized Business With His Groundbreaking Theory Of Disruptive Innovation. Now, He Goes Further, Offering Powerful New Insights.After Years Of Research, Christensen And His Coauthors Have Come To One Critical Conclusion: Our Long Held Maximthat Understanding The Customer Is The Crux Of Innovationis Wrong. Customers Don'T Buy Products Or Services; They Hire Them To Do A Job. Understanding Customers Does Not Drive Innovation Success, He Argues. Understanding Customer Jobs Does. The Jobs To Be Done Approach Can Be Seen In Some Of The World'S Most Respected Companies And Fastgrowing Startups, Including Amazon, Intuit, Uber, Airbnb, And Chobani Yogurt, To Name Just A Few. But This Book Is Not About Celebrating These Successesit'S About Predicting New Ones.Christensen, Hall, Dillon, And Duncan Contend That By Understanding What Causes Customers To Hire A Product Or Service, Any Business Can Improve Its Innovation Track Record, Creating Products That Customers Not Only Want To Hire, But That They'Ll Pay Premium Prices To Bring Into Their Lives. Jobs Theory Offers New Hope For Growth To Companies Frustrated By Their Hit And Miss Efforts.This Book Carefully Lays Down The Authors' Provocative Framework, Providing A Comprehensive Explanation Of The Theory And Why It Is Predictive, How To Use It In The Real Worldand, Most Importantly, How Not To Squander The Insights It Provides.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the page count of the book? A: The book has two hundred eighty-eight pages. It provides in-depth insights into innovation and customer choice.
- Q: What are the dimensions of the book? A: The book measures one point two inches in thickness, six point one inches in width, and nine point one inches in height.
- Q: What type of binding does this book have? A: The book is bound in hardcover. This durable binding helps the book withstand frequent use.
- Q: Who is the author of 'Competing Against Luck'? A: The author is Clayton M. Christensen. He is a well-respected professor at Harvard Business School.
- Q: What is the main theme of the book? A: The main theme is understanding customer jobs to drive innovation. It challenges traditional views on customer understanding.
- Q: Is this book suitable for beginners in business? A: Yes, it is suitable for beginners. The concepts are presented in an accessible manner, making it easy to grasp.
- Q: Can this book help improve my company's innovation process? A: Yes, it offers frameworks to enhance innovation. The insights are applicable to various business contexts.
- Q: How can I apply the 'Jobs to Be Done' theory? A: You can apply it by identifying the jobs customers hire products to do. This approach helps in product development.
- Q: How should I store this book? A: Store it in a cool, dry place, upright on a shelf. This helps maintain its condition and longevity.
- Q: How do I clean my hardcover book? A: To clean it, use a dry cloth to gently wipe the cover. Avoid using water or cleaning solutions directly.
- Q: What if the book arrives damaged? A: If it arrives damaged, you can return it for a replacement. Ensure you check the return policy for details.
- Q: Does the book contain practical examples? A: Yes, it includes examples from companies like Amazon and Uber. These cases illustrate the application of its theories.
- Q: Is this book appropriate for children? A: No, it is not specifically aimed at children. It is designed for adults and professionals interested in business innovation.
- Q: What genre does this book belong to? A: It belongs to the Motivation and Self-Improvement genre. It focuses on business strategies and innovation.
- Q: Can I use this book for academic purposes? A: Yes, it can be used for academic studies. Its theories and frameworks are widely discussed in business courses.
- Q: What is the publication date of this book? A: The publication date is not provided in the details. However, it is a contemporary analysis of innovation.