Competitive Communication: A Rhetoric For Modern Business,New

Competitive Communication: A Rhetoric For Modern Business,New

In Stock
SKU: DADAX0195115902
Brand: Oxford University Press
Sale price$193.04 Regular price$275.77
Save $82.73
Quantity
Add to wishlist
Add to compare

Processing time: 1-3 days

US Orders Ships in: 3-5 days

International Orders Ships in: 8-12 days

Return Policy: 15-days return on defective items

Payment Option
Payment Methods

Help

If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.

Customer service

All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com

Sale & Press

If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com

Competitive Communication Offers The First Fulllength Treatment Of The Classical Art Of Rhetoric With Applications To The Daytoday Needs Of Modern Managers. Based On The Belief That Clearly Reasoned Persuasion Is Indispensable To Professionals Who Must Convince Others Of Their Points Of View, This Text Reveals Implicit, Competitive Dimensions Of Communication To Those Familiar With Contemporary Business Practices. Concentrating On Argumentationwhich Is Viewed Both As A Process Of Inquiry And As An Act Of Persuasionthe Author Reviews Principles Of Reasoning That Were Central To An Age Generally Credited With Having Developed The First Complete Treatment Of The Art Of Communication.With Aristotle As Guide, Eckhouse Demonstrates How The Enthymeme, A Logical Device Central To Greek Theories Of Persuasion, Is Also Of Powerful Relevance To The Modern Business World. Complementing This Discussion Is An Examination Of Classical Ethos, Or Credibility, As It Is Created In Language And Used To Strengthen Core Arguments Modern Managers Must Make. Also Offered Is An Extensive Examination Of Classical Fallaciescommon Pitfalls Of Argument And Debatewhich Provide Early Warning Signals For Those About To Enter Argumentative Danger Zones.Ideal For Undergraduate And Graduate Business Students, As Well As The Working Professional, Competitive Communication Offers An Invaluable Guide To What Is Probably The Most Important Ability Working Professionals Can Develop In Today'S Business World.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

Recently Viewed