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Competitive Communication: A Rhetoric For Modern Business,New
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Competitive Communication Offers The First Fulllength Treatment Of The Classical Art Of Rhetoric With Applications To The Daytoday Needs Of Modern Managers. Based On The Belief That Clearly Reasoned Persuasion Is Indispensable To Professionals Who Must Convince Others Of Their Points Of View, This Text Reveals Implicit, Competitive Dimensions Of Communication To Those Familiar With Contemporary Business Practices. Concentrating On Argumentationwhich Is Viewed Both As A Process Of Inquiry And As An Act Of Persuasionthe Author Reviews Principles Of Reasoning That Were Central To An Age Generally Credited With Having Developed The First Complete Treatment Of The Art Of Communication.With Aristotle As Guide, Eckhouse Demonstrates How The Enthymeme, A Logical Device Central To Greek Theories Of Persuasion, Is Also Of Powerful Relevance To The Modern Business World. Complementing This Discussion Is An Examination Of Classical Ethos, Or Credibility, As It Is Created In Language And Used To Strengthen Core Arguments Modern Managers Must Make. Also Offered Is An Extensive Examination Of Classical Fallaciescommon Pitfalls Of Argument And Debatewhich Provide Early Warning Signals For Those About To Enter Argumentative Danger Zones.Ideal For Undergraduate And Graduate Business Students, As Well As The Working Professional, Competitive Communication Offers An Invaluable Guide To What Is Probably The Most Important Ability Working Professionals Can Develop In Today'S Business World.
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