Competitive Identity: The New Brand Management For Nations, Cities And Regions,Used

Competitive Identity: The New Brand Management For Nations, Cities And Regions,Used

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SKU: SONG0230500285
UPC: 9780230500280
Brand: Macmillan
Condition: Used
$13.12
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Ever Since Simon Anholt Coined The Phrase 'Nation Branding, There Has Been More And More Interest In The Idea That Countries, Cities And Regions Can Build Their Brand Images. This Authoritative Book Considers How Commercial Brand Management Can Really Be Applied To Places And Shows How Places Can Build And Sustain Their Competitive Identity.

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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

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