Competitive Success: How Branding Adds Value,Used

Competitive Success: How Branding Adds Value,Used

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SKU: SONG0470998229
Brand: Wiley
Condition: Used
Regular price$40.25
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Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brandcentric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.The book presents a comprehensive review of the entire brand spectrum, including: Brand strategy Implementation Customer/brand insight Resource allocation Performance measurement

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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