Title
Complete Guide To B2B Marketing, The: New Tactics, Tools, And Techniques To Compete In The Digital Economy
Delivery time: 8-12 business days (International)
To Succeed At B2B Marketing Today, You Must Excel Across All Areas: From Getting Your Message Out, To Generating Demand, To Enabling Sales Teams. New Technologies And New Techniques Make Excellence Possible. Now, Top B2B Marketer Kim Ann King Brings Together All The Best Practices And Tools You Need To Make Excellence Real.In The Complete Guide To B2B Marketing, King Helps You Succeed By Focusing On The Three Pillars Of Cuttingedge B2B Marketing: Automation, Personalization, And Experimentation. Drawing On Her Pioneering Experience At Companies Like Akamai And Open Market, King Shows How To: Systematically Assess Your Context And Customer, Via Personas, Profiles, And Other Powerful Techniques Choose Among Today'S Panoply Of Marketing Options, Tools, And Techniques Build A More Agile B2B Marketing Organization, And Link Its Goals More Tightly To Strategy More Accurately Estimate Marketing Spend And Roi Systematically Optimize Demand Generation And Many Other Key Functions Leverage Highervalue Approaches To Web/Mobile, Seo, And Customer Communitybuilding Gain More Value From Corporate Standards And Your Creative Services Vendors Discover What Worked And What Didn'T, And Use This Knowledge To Improve More Quicklyking Provides Comprehensive, Actionable Resources, Including Bestpractices Checklists For Every Tactic, Vendor Checklists For Evaluating New Marketing Technologies, A Complete Corporate Marketing Plan Outline, And A Starttofinish Marketing Communications Case Study.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'The Complete Guide to B2B Marketing'? A: The book focuses on achieving excellence in B2B marketing through automation, personalization, and experimentation.
- Q: Who is the author of this book? A: The author is Kim Ann King, a top B2B marketer with experience at companies like Akamai and Open Market.
- Q: What can I expect to learn from this book? A: Readers can expect to learn best practices for demand generation, marketing technology evaluation, and developing a corporate marketing plan.
- Q: Is this book suitable for beginners in B2B marketing? A: Yes, the book provides comprehensive resources and actionable insights that are beneficial for both beginners and experienced marketers.
- Q: How many pages does the book have? A: The book has a total of 288 pages.
- Q: What type of binding does this book have? A: The book is available in hardcover binding.
- Q: When was 'The Complete Guide to B2B Marketing' published? A: The book was published on April 20, 2015.
- Q: Does the book include checklists for marketing tactics? A: Yes, it includes best-practice checklists for various marketing tactics and vendor evaluation.
- Q: What edition is this book? A: This is the first edition of the book.
- Q: What are the key themes discussed in the book? A: Key themes include assessing customer context, optimizing demand generation, and leveraging marketing technologies.